Jun

17

Life Comes At You Fast…

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I would like to apologize to all of you out there that have been checking out my page, and following my marketing advice. I have been dealing with a few personal issues lately and have been unable to post anything new in a while. It is all coming to an end and I will resume my marketing advice to all those barber and stylists out there looking to increase business, sales, and customers in there shops and salons. I appreciate your patience, and your emails. I’ll be back and I promise I will have some great new marketing information for you to put to use immediately to increase your cash flow. Thanks again!

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May

5

What’s Your Hook Mr. Barber & Ms. Stylist?

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Look here my fellow barbers and stylists that are hustlin’ to make a buck. Here is the conversation you’re having whether you know it or not. “Hey Potential Head, Read more

May

3

Dennis Rodman or Tim Duncan… What’s Your Marketing Personality?

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Ok I’m a guy, so I’m going with the sports analogy. Ladies let me chop it up for ya… Are you a Whitney Houston or an Alicia Keyes? So are you all getting my point to all of this? There are probably hundreds of barbers and stylists in your city or town so what makes you stand out? Read more

Apr

28

What Is An Effective Marketing Strategy For A Barber or Stylist?

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For a barber or stylist it’s all about strategy when it comes to your marketing. In the beginning we all begin with limited means, I mean let’s keep it real. We’re scraping the funds together to buy equipment, chairs, getting the lights on, business cards, the list goes on. But honestly we can spend all this money on the intangibles and forget to put money where it will really count… the marketing!

So what is an effective marketing plan? The short answer… the one you can afford! If you can do billboards then by all means do it but most of us can’t afford to start that big in the beginning. So here’s a suggestion:

Instead of Advertising think Promotions - The difference between the two is simple… think about when you’re reading a newspaper or magazine. How much do you really pay attention to the advertising? Well in order to make ads work you’ve got to be in multiple issues, or daily for the effect to really hit. There are major companies paying big dollars to get eyes to pay attention to their ugly ads. So why try to compete, instead focus on promotions. By that I mean, create a buzz around a grand opening with flyers, celebrate a new stylist or barber joining the team, these are just a few ideas but the point is to promote something rather than advertise blindly.

The techniques causes people to take notice because you have something going on rather than a “hey look at me I’m another ad for a barbershop or salon advertising my address and phone number. Have fun and let me know what you think.

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