Apr
28
What Is An Effective Marketing Strategy For A Barber or Stylist?
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For a barber or stylist it’s all about strategy when it comes to your marketing. In the beginning we all begin with limited means, I mean let’s keep it real. We’re scraping the funds together to buy equipment, chairs, getting the lights on, business cards, the list goes on. But honestly we can spend all this money on the intangibles and forget to put money where it will really count… the marketing!
So what is an effective marketing plan? The short answer… the one you can afford! If you can do billboards then by all means do it but most of us can’t afford to start that big in the beginning. So here’s a suggestion:
Instead of Advertising think Promotions - The difference between the two is simple… think about when you’re reading a newspaper or magazine. How much do you really pay attention to the advertising? Well in order to make ads work you’ve got to be in multiple issues, or daily for the effect to really hit. There are major companies paying big dollars to get eyes to pay attention to their ugly ads. So why try to compete, instead focus on promotions. By that I mean, create a buzz around a grand opening with flyers, celebrate a new stylist or barber joining the team, these are just a few ideas but the point is to promote something rather than advertise blindly.
The techniques causes people to take notice because you have something going on rather than a “hey look at me I’m another ad for a barbershop or salon advertising my address and phone number. Have fun and let me know what you think.
Apr
23
Recently I posted on writing a press release to get some coverage for your business in your local newspaper. Now it hit me last night that we’ve got one of the biggest days of the year coming up… Mother’s Day!
So for all you business owners, booth renters why not come up with a few specials to pamper the Moms in your neighborhood. It’s good publicity if you use the press release idea I gave you. It’s good networking if you work with your near by salon or barbershop. You see barbershops get the boys while Moms goes to get pampered at the salon. Free babysitting sounds like a great idea, don’t you think. Now it’s not really free babysitting if you get a few heads in the seats… right.
It will require some creativity on your part but you get the idea… just promote the hell out of it, and get the newspaper reporters out there for photo shoot of the event. It’s a fantastic way to get some community awareness, and it shows your heart is in the right place. You might just get a few new clients!
JT
Apr
21
Have You Thought About Press Releases For Your Barbershop or Salon
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There are many creative ways to get some coverage in the local newspaper. But if your goal is to get an article written on your barbershop or salon, then you must learn some simple tricks to at least have a fighting chance. Have you ever wondered how it seems like every other local business is always being featured in your local newspaper. This doesn’t happen by chance, those business owners just know how to play the newspapers little game. Read more
Apr
19
That is a true statement for all businesses including yours. If you just renting a booth, or own the barbershop or salon, then referrals are key to growth. A referral is a compliment to your business by a satisfied customer.
So ask yourself how many referrals you had last week, last month and if you find that it wasn’t consistent then you have some work to do!
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