Apr
14
Step Your Website Game Up
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There are many free ways to get a presence on the web, using platforms such as Myspace, Facebook, or even BlackPlanet. But maybe you’re ready to build a more professional presence on the web. Well there’s some options out there for free websites but there’s only one I’ll recommend today. The reason I like these guys is because they offer a total package that really allows you to market yourself using the techniques I preach. Just to give you an idea of what is possible I’d like you to check out Houston stylists Latonia Moore’s site.
Apr
13
Hello family,
I found this pretty cool site that allows online appointment setting for you FREE of charge. It’s very user friendly, and as your business grows, the software platform can grow with you. It is very customizable and has a lot of the features that I preach about, like text message notifications for clients, and credit card capture for no-shows. Check ‘em out here.
JT
Apr
11
I recently came across a blog post about a business that truly gets what marketing can do when done right. Chop Shop Barbershop has made headlines in South Florida in a very short period of time. They’ve been able to get local and regional media attention all due to their unique vision and conceptual ideas. They have transformed the simple concept of a barbershop into a unique experience and a one of a kind themed businesses. I preach about how marketing can truly change the direction of your business so I’m going to lay out 2 reasons why Chop Shop Barbershop is successful now and will continue to be into the future:
- Differentiation - By this I mean they have completely transformed themselves from a run of the mill barbershop to a total themed experience. They’ve changed the perception of what the barbershop experience, look and feel should be and completely redefined it in the image they want.
- Innovation - They did not reinvent the wheel, they just changed the perception and presentation of it. It’s still your local barbershop but they’ve put their unique spin and carved a niche in the landscape that is all their own.
Keep doing big things, and I’ll be sure to stop in when next in the MIA! I suggest all you barbers and stylists do the same and try to figure out how you can put your unique spin on your salon or barbershop and turn that into media attention.
Marketing Tools used: Website, Myspace Page, DJ Fingerprintz Chop Shop MixTape Vol 1., Magazines, Local Newspapers, & Local TV News Outlets. Check ‘em out and let me know what you think!
JT
Mar
26
I can’t really pound this in enough. If you’ve subscribed (and I suggest you do!) to this blog, then you will hear this time and time again. Marketing, marketing, marketing… it’s what is going to keep you in da game! A lot of booth renters, and even some owners think short term about spending on advertising and marketing… like they can just rely on good looks, and word of mouth advertising. That is a strategy that is bound for sure failure, or at least mediocre results. A lot of you know who you are…
JT's ShoutBox
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- JT : hey all, check out my shoutbox, say hello to all you barber and stylist buddies and let them know about the site!