Apr
23
Recently I posted on writing a press release to get some coverage for your business in your local newspaper. Now it hit me last night that we’ve got one of the biggest days of the year coming up… Mother’s Day!
So for all you business owners, booth renters why not come up with a few specials to pamper the Moms in your neighborhood. It’s good publicity if you use the press release idea I gave you. It’s good networking if you work with your near by salon or barbershop. You see barbershops get the boys while Moms goes to get pampered at the salon. Free babysitting sounds like a great idea, don’t you think. Now it’s not really free babysitting if you get a few heads in the seats… right.
It will require some creativity on your part but you get the idea… just promote the hell out of it, and get the newspaper reporters out there for photo shoot of the event. It’s a fantastic way to get some community awareness, and it shows your heart is in the right place. You might just get a few new clients!
JT
Apr
21
Have You Thought About Press Releases For Your Barbershop or Salon
Filed Under Marketing | Leave a Comment
There are many creative ways to get some coverage in the local newspaper. But if your goal is to get an article written on your barbershop or salon, then you must learn some simple tricks to at least have a fighting chance. Have you ever wondered how it seems like every other local business is always being featured in your local newspaper. This doesn’t happen by chance, those business owners just know how to play the newspapers little game. Read more
Apr
17
Sounds like a silly question, but can you answer it. If I was to ask you, their average salary, amount of disposable income, how many use the internet, have cable? What TV shows do they watch, or email client they use? What are their likes, dislikes, could you tell me? You need to find out more about your customers so you know what makes them tick, and how best to serve them.
It’s something so simple but it can shed light on potential profit areas for your business. It can also help you figure out what would be the best ways to market to them. Imagine if you knew the similarities of all your clients, then used that information to find other potential clients with the same similarities. That is the power of knowing your customer!
With a little research using customer surveys you can find out the information above and more importantly what services they would like to see you offer and how much they would pay! This is the true gold in knowing your customer!
Armed with this information you can now target your marketing and be much more effective. Put it to good use!
JT
Apr
14
Step Your Website Game Up
Filed Under Marketing | Leave a Comment
There are many free ways to get a presence on the web, using platforms such as Myspace, Facebook, or even BlackPlanet. But maybe you’re ready to build a more professional presence on the web. Well there’s some options out there for free websites but there’s only one I’ll recommend today. The reason I like these guys is because they offer a total package that really allows you to market yourself using the techniques I preach. Just to give you an idea of what is possible I’d like you to check out Houston stylists Latonia Moore’s site.
JT's ShoutBox
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- JT : hey all, check out my shoutbox, say hello to all you barber and stylist buddies and let them know about the site!