Apr
17
Sounds like a silly question, but can you answer it. If I was to ask you, their average salary, amount of disposable income, how many use the internet, have cable? What TV shows do they watch, or email client they use? What are their likes, dislikes, could you tell me? You need to find out more about your customers so you know what makes them tick, and how best to serve them.
It’s something so simple but it can shed light on potential profit areas for your business. It can also help you figure out what would be the best ways to market to them. Imagine if you knew the similarities of all your clients, then used that information to find other potential clients with the same similarities. That is the power of knowing your customer!
With a little research using customer surveys you can find out the information above and more importantly what services they would like to see you offer and how much they would pay! This is the true gold in knowing your customer!
Armed with this information you can now target your marketing and be much more effective. Put it to good use!
JT
JT's ShoutBox
Last Message 3 months, 1 week ago- Info : Please, resolve the addition below before post any new comment...
- JT : hey all, check out my shoutbox, say hello to all you barber and stylist buddies and let them know about the site!