I’ve been noticing a lot of negative news in the media lately about the economy. The “talking heads” on Network television say the economic outlook is not looking good at all. Some say we are in a recession, or heading towards one very quickly. Most of you reading this blog are either barbers, hairstylists, or you do braids and I’d like to know how the slowing economy is affecting your business. Feel free to leave a comment or send me an email. If you are seeing a slow down let me know what you are doing to tough out this part of the economic cycle. Are you changing your marketing plans? Are you putting more dollars into your marketing budget? I’ll help with any questions you may have, just let me know, I look forward to hearing your plans, and ideas.

JT




Barbers & Stylist Marketing TipsThere are many free ways to get a presence on the web, using platforms such as Myspace, Facebook, or even BlackPlanet. But maybe you’re ready to build a more professional presence on the web. Well there’s some options out there for free websites but there’s only one I’ll recommend today. The reason I like these guys is because they offer a total package that really allows you to market yourself using the techniques I preach. Just to give you an idea of what is possible I’d like you to check out Houston stylists Latonia Moore’s site.

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yoquiero.jpgI can’t really pound this in enough. If you’ve subscribed (and I suggest you do!) to this blog, then you will hear this time and time again. Marketing, marketing, marketing… it’s what is going to keep you in da game! A lot of booth renters, and even some owners think short term about spending on advertising and marketing… like they can just rely on good looks, and word of mouth advertising. That is a strategy that is bound for sure failure, or at least mediocre results. A lot of you know who you are…

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Every once in a while you sit back in your shop or salon and wonder why do I feel so bogged down. You know what that is… that’s a sure shot sign of spending too much time doing the same thing. You’re bored; you’re tired of the routine, day after day, seeing the same people. As barbers and hairstylist, you forget why you got in this business in the first place, the joy of this business is the interaction with new people and honing your craft to make people feel good about themselves when they get out of your chair. Now if you been in the biz for years and you got the same clients and same routine, you got to shake that! If you’re feeling like… Read more

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