May
3
Dennis Rodman or Tim Duncan… What’s Your Marketing Personality?
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Ok I’m a guy, so I’m going with the sports analogy. Ladies let me chop it up for ya… Are you a Whitney Houston or an Alicia Keyes? So are you all getting my point to all of this? There are probably hundreds of barbers and stylists in your city or town so what makes you stand out? Read more
Apr
2
Is Marketing Really Effective? Part II
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I’m back, had
to go to the gym… so where was I? Oh yeah, my goal is to find a way to MOTIVATE YOU to change what you’re currently doing if it’s not working and try something new that has worked in the past and will continue to work into the future. But from your emails I can already tell there is some stress and ya’ll are lookin’ for some FRESH IDEAS.
I’ve got a few barbers and stylist right now that I’ve been working with on a one on one basis… “Yeah I do consult, that’s how I make my bread!” I’ll post their results; I thought it would be cool to show you real live examples of this stuff being done, so you can believe that it can work for you to. This is not the stuff you read in the books, these are methods that major companies across the country use to build those fancy salons and franchises you see in all the malls you shop in.
Apr
2
Is Marketing Really Effective? Part I
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Well I woke up this morning and my email was blowin’ up more than usual. I guess the heads out there would rather email than LEAVE COMMENTS on the blog! It’s alright, check this out though if you comment on the blog, everyone gets to benefit from your input. Movin’ on, I’m getting a hell of a lot of requests for INDIVIDUAL IDEAS, people tryin’ to get INSIDER INFO on how to market their salon or barbershop. You all cannot be SELFISH people…,
Apr
1
Stylist using video marketing…
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Now this is was something else that came up by Damon Young a stylist out of California, I believe… If you want free marketing why not use YouTube. So now you have an 2 examples of Video Marketing you can use for your salon or barbershop. Even if you just did this as an individual barber or stylist to promote yourself… just be creative, and put some serious thought into it. See this is an idea of what you can do to make yourself the major player in your city or town… Some ideas would be:
1. Before and After Creations
2. Video Catalog of Your Work (Rather than a photo album)
3. Imagine a video catalog of clients that actually got their hair cut in your shop rollin’ on the flat screen!
4. Introductions of all the Barbers, and Stylist in your shop.
You get the point! So share some ideas in the comment section as to how you might use video with your business, barbershop or salon?
JT
